Build standardized UTM tracking parameters for marketing campaigns. Combine source, medium, campaign, and content into error-free URLs in your browser.
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Select 'UTM Builder' mode in the business tools suite.
Enter the destination website URL you want to track.
Fill in campaign parameters: Campaign Source, Medium, and Campaign Name.
Copy the sanitized tracking URL or generate a short shareable link.
Accurate attribution is the foundation of digital marketing. Without consistent tracking parameters on promotional links across social channels, email newsletters, and paid advertisements, analytics tools classify valuable traffic as generic "Direct" visits.
WebTorq's UTM Campaign Builder structures standard campaign URLs adhering to Google Analytics 4 (GA4) standards, ensuring accurate tracking across all your marketing channels.
This tool operates in a sandbox directly inside your web browser. All parsing, processing, and downloads are rendered locally. Your file size, metadata, and contents never cross the network. It works completely offline.
UTM (Urchin Tracking Module) parameters are five query tags added to web URLs that allow Google Analytics and other marketing platforms to track the exact source, medium, and campaign delivering visitors.
utm_source is generally required to identify the traffic origin (e.g. newsletter, google, twitter). utm_medium and utm_campaign are strongly recommended to identify the channel type and promotional initiative.
Yes. WebTorq automatically parses your base URL, correctly inserts the ? or & separator, and URL-encodes special characters and spaces.
No. All URL string manipulation and query mapping execute client-side in your browser. Your marketing URLs are not sent to WebTorq for processing.